How to Get Authority Links for Your Website

How to Get Authority Links for Your Website

It’s no secret that getting external links to a site is hard work. Although many site owners prefer to spam in the comments to get their external links, such methods are entirely optional and inefficient. Everything is much simpler. It’s like on social networks – if you offer quality content to people interested in it, they will want to share it. Focusing on this principle, we will consider “white” ways to get external links to the site.  An external or

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What Your Website MUST Have & Do To Make More Sales & Grow Your Email List

What Your Website MUST Have & Do To Make More Sales & Grow Your Email List

Websites, learning management systems, email marketing software, social media….. The list is endless! When you are brand new to the world of online course creation and all of the ‘things’ that the marketers are telling you that ‘you must do or die’; it’s likely that your brain will short-circuit, you’ll question everything and then probably stare in the fridge for half an hour looking for the secrets of the universe (or chocolate). **oohhhh chocolaaaaaaate*** Ok, back to course tech n’ stuff…..

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Benefits of Social Media Marketing in your Business

Benefits of Social Media Marketing in your Business

Running a business these days is different if you would do it a few decades back. Technology has made a significant impact on how you operate and promote any business today. One of the most significant innovation technology has probably made available for humankind is the rise of social media. Social media has become an avenue where people can connect to their family and friends. For many businesses, this has helped a lot in growing their businesses. Social Media Marketing is

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2020’s Top 10 Trends in Digital Marketing

2020’s Top 10 Trends in Digital Marketing

Through the past decade, digital marketing morphed into the complex promotion machinery it is today because the avenues in which people consumed online content became varied and improved significantly. Mobile technology quickly dominated the world stage, especially with the emergence of smartphone technology coupled with social media platforms. The two married each other and produced a dynamic mix of digital content choices for people of varying demographics and preferences. Trends in digital marketing reflected a market always hungry for something

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All You Need to Know About SEO Copywriting

All You Need to Know About SEO Copywriting

Every content strategy sees SEO copywriting as a challenge. If you master it and make the right moves, you’ll make a huge step towards success. The reason why it presents a worry to copywriters is that you need to keep up with the ever-changing search engine’s criteria and create a good copy at the same time. Effective SEO copywriting strategy will drive you traffic organically and from different sources. If done well, it can also place your website in a

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Time Management Tips for Digital Marketers

Time Management Tips for Digital Marketers

Time management is something we need to master to be productive. The way we plan and use our time is very important because it determines the level of productivity we achieve in both our personal and professional lives.Organizing our tasks and planning the time we spend on each thing seems to be a problem for some people. In the field of digital marketing, the skill of time management plays a significant role in the growth of your career. It is

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Skills Your SEO Expert Should Have

Skills Your SEO Expert Should Have

Hiring an SEO expert for your business is an exciting opportunity to improve your performance and grow your company. However, if you don’t have substantial SEO knowledge, it can be an intimidating process. Even if you don’t know anything about SEO, you can use this guide to determine if they have the right skill set to help take your business to the next level.  Before diving into the skills your SEO expert needs to have, let’s define the role of

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The Difference Between SEO and SEM

Difference Between SEO and SEM

The Difference Between SEO and SEM Most digital marketing experts think that SEO and SEM are more or less two sides of the same coin even though they entail completely different actions and address varying areas of marketing. Often, you will find that the two terms are used to denote a similar set of actions and activities which can understandably be quite confusing for people with no previous exposure and knowledge. Here, we intend to sort out what each of

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What Is Digital Marketing?

What is digital marketing

What is Digital Marketing? Very few people do a good job of defining digital marketing in a simple form. Most definitions complicate the term without any necessity. Digital marketing is not a new concept. It arrived on the scene as soon as electronic devices and gadgets started becoming commonplace in society. There is a misconception that digital marketing has only to with content marketing and social media. While these are part of digital marketing, the subject itself is more all-encompassing

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Social Media for Advertisement

SOCIAL MEDIA FOR ADVERTISEMENT (1)

Social Media Advertisement: Social network advertising also social media targeting, are collective names, which are used in describing types of online advertising, which focus on the social networking services. One of the main benefit of this kind of advertising is that advertiser may take advantage of users’ basic information and target all their ads appropriately. Generally, social advertising is a kind of advertising that relies only on social networks or information, in targeting, generating, also delivering marketing communication. Social advertising

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