Most business owners think about ranking for national or global terms when it comes to SEO. However, optimizing your site for local searches can be a great way to get more visibility and traffic. Local SEO can help you reach more customers in your area, and it’s a great way to present your business in front of people who are looking for what you have to offer.
This type of SEO is tailored specifically for businesses that want to rank for geographically-relevant keywords and phrases. It can be used to target customers in a specific city, region, or even neighborhood. While the principles of local SEO are fairly simple, there are a few things business owners can do to improve their chances of ranking well.
In this post, we’ll outline some tips for optimizing your local SEO. Keep in mind that not every business is the same, so you may need to tailor these tips to fit your own needs. Are you ready to learn more? Great – let’s dive in!
Identify your target audience.
Learn everything as much as you can about your ideal customer. You may already have an idea of who they are, but now’s the time to put that knowledge into action.
You can start by looking at the geographic location of your existing customers. Do you see any patterns? Are they all within a specific distance from your business? Or are they scattered across multiple states or even countries?
If you notice that most of your customers are in one area, this may be an excellent place to focus your efforts to get the best results.
Pick a few key phrases to target.
Once you have a good concept of the demographic you’re trying to attract, put together some lists of keywords and phrases that would appeal to this audience. You should aim for five or six terms that best describe what your business does and where it’s located. Here are some examples:
- Carpet cleaning service near Lewisville
- Flooring company in Downtown Dallas
- Concrete contractor in Eastern Houston
If you don’t know how and where to start with keyword research, try using a free tool like Ubersuggest. This resource will help you generate new ideas and pinpoint the most relevant keywords for your business.
Claim and optimize your Google My Business.
Google makes it convenient to set up a business listing for free. Start by going to Google.com/business, where you can claim your account if it’s not already activated.
From here, you’ll be able to create an official listing for your business that includes key details like hours of operation, contact information, and operational details (like whether you offer delivery, accept credit cards, etc.).
You’ll also be able to upload images and videos to make your page more appealing. Be sure to fill everything out as completely and accurately as possible – Google is looking for businesses that put effort into their listings.
You also need to work on creating new citations every few months or so. This includes having a complete listing on online directories, such as BBB, Yelp, Foursquare, and Yahoo Local. A complete citation list should also include your address, phone number, email address, and website information.
Optimize your site for local searches.
Does your website show up when someone searches for your business online? If not, it should. It’s important to optimize the pages on your site to be easier for customers in your area to find. This can be done by placing location-specific keywords in titles, headings, and alt text.
You’ll also want to include a few well-written reviews that local customers or clients posted. Be sure these reviews provide unique insights into the products or services you offer – don’t just reword generic information found on your website.
Start creating relevant content.
Now it’s time to think about your actual content strategy. What will make your business stand out from others in your field? What factors or qualities do you have that will make your business appealing to your target audience?
Start generating new content that focuses on these qualities and your local market. This can be anything from blog posts to social media updates to videos. You may create an intro video that will explain a bit about your business and what types of services you offer and upload it to YouTube or your website.
But don’t just create content for the sake of creating content – be sure that everything you put out there is helpful, informative, and will truly give people a reason to visit your site.
There’s no point in attempting to sell your product or service if your target audience isn’t even paying attention. Make sure that your site is well-stocked with relevant content that can help your customers make thoughtful decisions.
Share your content via social media.
It’s crucial to make sure your website will appeal to the right people before they even visit it, which is why sharing your content on social media is important. Start by sharing your best and most relevant assets, like videos and infographics, in order to get people excited about your brand.
This can be done by making sure new postings are pushed to different social platforms. You may compare Facebook and Instagram and decide which is the best platform to share your content. As you attract more followers, you’ll be able to tailor your content around their interests, so it’s even easier for them to connect with what they care about.
Make sure your website can easily be found on mobile devices.
People must find your content anytime, anywhere, which is why it’s a good idea to optimize your site for mobile devices. If you have a responsive website, people who are searching on their phones will be able to find what they need without any extra work.
For example, if someone in Houston is looking for Japanese food after they get off of work, you want them to be able to look up “Japanese restaurants in Houston” and find your website. If you’re unsure how to build a responsive site, just talk to your web designer about building one that will work well on mobile devices.
Find local influencers
Influencer marketing can be a great way to get your content in front of the right audience, which is why you should consider finding people with large followings who are focused on topics that matter to your business.
This may take some digging, but it’s worth the effort since these influencers can also help share your content on their own social media accounts.
Get positive reviews from customers and clients.
It’s important that customers and clients feel like their voices are being heard, which is why it’s an excellent idea to ask for reviews from time to time. Whether you’re running a survey or asking in person, make sure your customers know their feedback will be taken seriously.
The most significant thing is to start by focusing on the positive. If you’ve done a good job providing your customers with the best service and products, they’re going to be eager to let other people know.
Summing It Up
With more and more people looking for information about their immediate surroundings, you should ensure that your business is ranking higher on search engine results pages. The good news is that optimizing your local SEO can be easy when you follow these simple steps. With a little time and effort, you’ll reap the benefits of having people find your content and engage with it.
Do you know someone who could profit from learning about local search optimization? Make sure to share this article with them.