The e-commerce world E-commerce, though a relatively new concept in retail, has become a $220 billion industry. The e-commerce industry is growing at almost 20% per year, at this rate; it will outpace the traditional brick-and-mortar within next five year. The growth is being fuelled by the explosive growth smart phone users. The lower cost of setting up an online store, compared to physical stores have helped to create many startups in e-commerce domain which are no less competitive than …