Importance of Big Data Analytics

Big Data Analytics

The term itself is not new and there is a very good reason for that. Companies across the globe, both large conglomerates and small start ups are utilizing its potential to gain valuable insight into existing operations for future development and to improve their customer service. Take today’s data for instance. According to a study conducted by scientists at the UC San Diego, by 2024, most businesses across the globe would have processed the digital equivalent of a gigantic number

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