User experience (UX) is something that users feel when browsing your website. It can be anything from subtle transitions, animations to interactive elements like forms and a search bar. It is the deciding factor to which a digital project is measured.
UX plays an important role in achieving organizational goals. It’s a key aspect in establishing and maintaining an outstanding online presence through search engine optimization tactics. It is an essential foundation for success in the digital world.
All too often, UX is confused with usability, which describes to some extent how easy to use a product is. While it is true that UX began with usability as a discipline, it has now grown to take in more than usability. Nowadays, the importance of focusing on all facets of the user experience is emphasized in order to gain the desired results.
The design of user experience is an integral part of website design, which is why the process of it should be well-thought of. Good UX adds to the beauty of a website. To help you create the best possible design that is optimized for an excellent UX, this article will highlight the factors to consider that influence user experience.
Useful
Organizations launch a website with the intention of meeting the needs of customers and online consumers. Such is the same reason why consumers, your brand’s target audience, go online. They turn to the internet for fixes to their problems and answers to their queries because it provides them the information that they need in the fastest possible way.
Consumers do not like wasting their time on digital assets that cannot help them quickly. This is why a useful feature or a website has higher chances to succeed in comparison to something unnecessary. Creating a compelling user experience is about simplification.
Simplify the design of your website to eliminate all that is unnecessary. Producing content that has no purpose will only result in the loss of potential customers. Make sure that consumers find something that they can use that they will only find in your website and nowhere else, and that appropriate information is provided through features like reviews.
Usability
Usability is concerned with enabling users to effectively and efficiently achieve what they are trying to by browsing your website. Having useful content means less if visitors cannot find them in the easiest way possible. This is where the aspect of navigation comes in.
Users should be able to figure their way around your website in a convenient manner. Look for the little details such as the location of buttons that they have to click and the typeface that they have to read. All of those simple and little stuff factor into how reasonable web design pricing offers are and how effective your design will be if you’re looking to hire an agency to work on your website’s design.
Take into consideration the number of options available in your site. Maybe they can fit in just one menu? The less time a user inputs to browsing your site, the better UX it gives them.
Findable
Providing a findable user experience is all about the ease of looking for your website’s content. Having usable and unique content is no good if the visitors of your site are having a tough time looking for them. Never let your users spend a considerable amount of time figuring out what one specific button does or where they should go next.
It is important that you present the necessary information to the right users at the right moment. There should be no more beating around the bush when it comes to your site content visibility. All of the features and options must be easy to reach or disable/enable.
The steps that users have to go through when they’re trying to execute a command or accomplish a procedure on your site should also be evaluated. If it takes too many transitions that you oblige users to do, the more it will damage their UX.
Credible
Credibility is synonymous with trust. It refers to the ability of the users to trust your brand and the services that you provide. It directly translates to how trustworthy the information on your website is.
Without that trust, consumers will not believe in what you have to offer them. The standard of a credible website is refraining from anything incorrect. A credible website must only present verifiable facts and information.
Desirable
Desirability refers to how much your website is being sought out. Desire is built around aesthetics, branding, design, and identity. Users must appreciate how well-made your website is to return to it again when they look for what they need.
The majority’s choice can be influenced by how a website’s interface is stylistically composed and how professional it looks. Being a desirable brand online involves leaving a good impression of your website to users. And how harmonious your website looks is the best chance of doing that.
Thus, it is recommended to put efforts into creating a design plan to aid in expanding the reach of your site. How you present your website reflects how you want to be seen. Take note that users are always on the lookout for good UX, and there lies the key to being desirable.
Accessible
Accessibility is an essential factor of user experience that indicates the introduction of a service or a product and making the same access to it available to all kinds of users. When it comes to websites, information that is intended for everyone should be accessible by everyone.
Adopting an accessible user experience shows that you care about everyone, and that will elevate your brand’s reputation. An appropriate example would be people with limited physical capabilities. They should not be exempted from accessing information that can help everyone else.
Features such as screen readers, magnifiers, and color filters are a big help for accessibility. You can have such features integrated into your web design to implement inclusive access.
Valuable
The final point focuses on how much value your website gives to its users and to your business. Your users should be getting their time and money’s worth, should they choose to spend on the product or service that your business offers, and you should get more value from your web design in the long run.
A good UX translates to a higher value of the design. A valuable user experience includes communicating with your customers. Opening a two-way line of communication and listening to feedback will serve your brand well.
How valuable the user experience that your web design provides can be measured by the cost of the problems that it solves. Nothing is more effective than an inexpensive design that solves an expensive design problem.
Summary
User experience will always be an essential part of enhancing your brand’s online presence. These factors play key roles in coming up with a web design that will give the optimal user experience. Know that good UX always prevails, and it will help get your business gain more customers through browsing your website. To attain that, you just have to use these factors as your guiding principles when designing your digital property.
Author’s Bio:
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.
