Digital marketing has become the most important type of marketing in the world. The biggest advantage that digital marketing has over traditional marketing is that it is targeted. When you publish an ad in a newspaper, you hope that a few of the people who see the ad will be interested in your products. With digital marketing, advertisers can choose who sees their ads, which allows for much greater ROI. It also allows smaller businesses to advertise at low costs …
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Big Data Analytics Advantages : Big Data Analytics Advantages : In the present era, Big data analytics is no longer used only for the purpose of experimenting. Many companies began to achieve a lot more real results with its approach, and they are expanding their efforts to surround more data and models. It is a term that used to describe the collection, availability, and processing of streaming data in real-time of huge volumes. The three V’s are nothing but volume, …
Map Reduce Interview Questions and Answers What is Map Reduce? Map Reduce is a java based programming paradigm of Hadoop framework that provides scalability across various Hadoop clusters How Map Reduce works in Hadoop? MapReduce distributes the workload into two different jobs namely 1. Map job and 2. Reduce job that can run in parallel. The Map job breaks down the data sets into key-value pairs or tuples. The Reduce job then takes the output of the map job and combines …
What is a NOSql Database? NoSql Databases : Typically referred to as a non SQL, a NoSQL offers a set mechanism for storage and extraction of important data. It actually encompasses a number of database technologies that were created to accommodate large volumes of data regarding users, products, objects, how much data was accessed, performance metrics and processing requirements. These are way more beneficial than their relational counterparts; the latter are not able to handle the scale and speed alterations …
The term itself is not new and there is a very good reason for that. Companies across the globe, both large conglomerates and small start ups are utilizing its potential to gain valuable insight into existing operations for future development and to improve their customer service. Take today’s data for instance. According to a study conducted by scientists at the UC San Diego, by 2024, most businesses across the globe would have processed the digital equivalent of a gigantic number …
Big Data Market size in coming future Big data is here to stay and business owners couldn’t be happier. The term emerged in a bid to describe the large volumes of information that databases comprise of, manage and maintain, but the concept has taken on a life of its own in the modern era. Now it not only refers to the information itself, but also encompasses a number of technologies that can handle the same tasks to solve complex problems. …
What is Big Data and how is it Useful? As the name implies, the term Big Data can be applied to any internal and external enterprise based information that can be used to make business forecasts, improve existing infrastructures, manage smart power grids, manage business intelligence and other applications. Incidentally, this phenomenon is characterized by three main factors namely: Volume – how much data is too much data Velocity/Speed – the speed at which data is flowing in and out …
The primary challenges of Big Data include Capturing Cleansing Storing Searching Sharing Transferring Analyzing visualization