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What is Digital Marketing ?

Digital marketing is the marketing and advertising of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, social media, affiliate marketing, email marketing,  video advertising and any other digital medium.

The following topics will be covered in our Digital Marketing Training.

SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Ads, Google Analytics, Email Marketing, Content Marketing, Affiliate Marketing, Lead Management, Online Reputation Management and Influence Marketing.

Who can attend this course :

  • Business Owners
    Produsct Managers
    Business Development Managers
    Marketing Mangers and Team
    Sales Managers and Team
    Digital Marketing Enthusiasts
    Freelancers
    Students

Digital Marketing – Introduction

What is Digital Marketing

Why Digital Marketing

Traditional Vs Digital

Advantages of Digital Marketing

Search Engine

What is Search Engine

What is Search Query

Types of Search Queries

Functions of Search Engine

Keyword Research

What is a Keyword

Types of Keywords

Why Keyword research is Important

Keyword Research Techniques

Keyword Research Tools

Mapping keyword to your Website

Competition Analysis

Domain

What is Domain Name

Domain Extensions

How to find a Domain

Registering a Domain

Hosting a Website

Selecting Hosting Plan

Selecting Theme

Installing Software

Go Live

SEO – On Page Techniques

What is SEO?

What are search engines?

How search engines work?

Search results and positioning

Benefits of search position

Stakeholders in search

Mechanics of search

Meta Tags/Title/Image/H1/URL/Alt

Crawling: XML & HTML Sitemaps, Robots.txt Anchor Text, Internal Linking

SEO Webmaster tools

Ranking

SEO – Off Techniques

What is Off Page Optimization?

  1. What is Domain Authority?
  2. How to increase Domain Authority?
  3. Importance of domain and page authority

Difference between on page and Off Page

Major Optimization Techniques:

Importance of Back links and Citations in SEO

Link Building Techniques

Directory Submission

Classified Posting

Social Bookmarking

E- Mail Marketing

Search Engine Marketing

Image Submission

Video Submission

Document Submission

Press Release

Setting Up blog

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda, Penguin and EMD Update

How to recover your site from Panda, Penguin and EMD

Social Media Marketing (SMM)

What is social media marketing?

How is it important in business?

How can social media be integrated with the website?

Case studies on various social media platforms

Setting up a vision, mission & goals for social media optimization

The following different Social Media Marketing concepts:

Facebook
Campaign Development
Audience Insights
Ads Manager & Ad Auctions
Facebook Canvas
Twitter 
Setup & Customization
Ads Manager & Ad Formats
Campaign Development
Ad Auctions & Campaign
Optimization & Analysis
LinkedIn 
Setup & Customization
Page, Affiliate & Showcase
Campaign Development
Content Ads, Sponsored InMail’s
Targeting & Analysis
Instagram 
Platform Principles
Instagram posts & Ad Formats
Campaign Objectives & Ad Buying
Analysis
YouTube Marketing
Creation of user profile
Creation of company profile
Integration of social buttons
How to post videos
How to give keywords for video to appear top
in search results
Video advertising
Socialbook Marking
What is socialbook marking?
Role in search engine optimization?

SEM – Search Engine Marketing 

Strengths of Pay-Per-Click

keyword Research

Research Tools

Search Campaign Process

Keyword Selection

Ad Copy

Landing Pages

Targeting

Budgets

Scheduling

Display Networks

Campaign Management

Conversion Tracking

Conversion Metrics: CPA, CTR

Bidding

Analytics

Laws and Guidelines

Display Advertising

Mapping Marketing Objectives to Display Targeting Methods

Display Ad Formats & Tools

Additional Advanced Targeting Options on Display

Remarketing & Four Types of Remarketing

Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)

Reports & Optimizing Display Campaigns

Mapping Display Targeting Methods to Marketing Objectives

Advanced Targeting Methods

Google Ads

Adwords Account Setup

Creating Adwords Account

Adwords Interface Tour

Adwords Dash Board

Billing in Adwords

Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats

AdWords Terminologies

Account UI and Navigation

Google Analytics

Introduction to Google Analytics

How Google Analytics works

Understanding Google Analytics account structure

Understanding Google Analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google Analytics

Starting with Google Analytics

How to set up analytics account

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to integrate AdWords and Analytics account

Measuring performance of marketing campaigns via Google Analytics

What is link tagging

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required

Email Marketing

Campaign Process

Email Design

User Behavior

User Characteristics

Email Copy

Email Structure

Email Delivery

Email Systems

Filtering

Measurement

Key Terms and Metrics

Split Testing

Affiliate Marketing

What is affiliate marketing?

Affiliate marketing history

How is it important in digital Marketing?

Changes in affiliate marketing industry over the year

Purpose/Where and why is Affiliate Marketing used

Resources required to get started with Affiliate Marketing

Overall Affiliate Marketing Budget and strategy planning

Facts and Current industry numbers for Affiliate Marketing industry

Affiliate Marketing tools

How Affiliate Marketing Websites

Lead Management

Setting up a lead management system

What are Landing Pages?

Conversion Rate Optimization

What is Lead Generation?

Growth Hacking

Nurturing the leads Growth

Online Reputation Management

What is online reputation management?

Why online reputation management is need of hour?

Understanding ORM scenario

Tools Used in ORM

How to deal with criticism online

How can you manage backlash, issues or complaints online?

How can you build positive perceptions for your brand on digital?

Best examples of online reputation management

Influencer Marketing

What is Influencer marketing?

How it is important in digital Marketing?

Examples of Influencer Marketing

Live Project

Apply all the learning’s of the course on one of the assigned

Websites and create a future Actionable Plan

Duration & Timings :

Duration – 40 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekend Session – Sat & Sun 9:30 AM to 12:30 PM (EST) – 7 Weeks. March 30, 2019.

Weekday Session – Mon – Thu  8:30 PM to 10:30 PM (EST) – 5 Weeks. April 15, 2019.      

Duration & Timings :

Duration – 40 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekend Session – Sat & Sun 7:00 PM – 10:00 PM (IST) – 7 Weeks. March 30, 2019.

Weekday Session – Tue – Fri  6:00 AM – 8:00 AM (IST) – 5 Weeks. April 16, 2019.                         

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USA: +1 734 418 2465 | India: +91 40 4018 1306

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