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What is Digital Marketing ?

Digital marketing is the marketing and advertising of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, social media, affiliate marketing, email marketing,  video advertising and any other digital medium.

The following topics will be covered in our Digital Marketing Training.

SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Ads, Google Analytics, Email Marketing, Content Marketing, Affiliate Marketing, Lead Management, Online Reputation Management and Influence Marketing.

Who can attend this course :

  • Business Owners
    Product Managers
    Business Development Managers
    Marketing Managers and Team
    Sales Managers and Team
    Digital Marketing Enthusiasts
    Freelancers
    Students

Digital Marketing – Introduction

  • What is Digital Marketing
  • Why Digital Marketing is Important
  • Traditional Vs Digital Marketing
  • Advantages of Digital Marketing

Search Engine

  • What is Search Engine
  • What is Search Query
  • Types of Search Queries
  • Functions of Search Engine

Domain

  • What is Domain Name
  • Domain Extensions
  • How to find a Domain
  • Registering a Domain

Hosting a Website

  • Selecting Hosting Plan
  • Selecting Theme
  • Installing Software
  • Go Live

Keyword Research

  • What is a Keyword
  • Types of Keywords
  • Why Keyword research is Important
  • Keyword Research Techniques
  • Keyword Research Tools
  • Mapping keyword to your Website
  • Competition Analysis

Website Design

  • Searching for Domain
  • Domain Registration
  • Web Hosting Types
  • Web Hosting Plans
  • Installing WordPress
  • Installing Plugins
  • Creating Web Pages
  • User Levels
  • Creating Users
  • Website Go Live

SEO – On Page Techniques

  • What is SEO?
  • What are Search Engines?
  • How Search Engines Work?
  • Search Results and Positioning
  • Benefits of Search Position
  • Stakeholders in Search

Mechanics of search

  1. Tags
  2. Title
  3. Meta
  4. H Tags
  5. URL
  6. Alt

Crawling:

  1. XML & HTML Sitemaps,
  2. txt
  3. Anchor Text,
  4. Internal Linking
  • SEO Webmaster Tools
  • Google Console
  • Ranking

SEO – Off Page Techniques

  • What is Off Page Optimization?
  • What is Domain Authority?
  • What is Page Authority?
  • Importance of Domain and Page Authority
  • Difference between on Page and Off Page
  • Major Optimization Techniques:
  • Importance of Back links and Citations in SEO
  • Link Building Techniques
  • Directory Submission
  • Classified Posting
  • Social Bookmarking
  • E- Mail Marketing
  • Search Engine Marketing
  • Image Submission
  • Video Submission
  • Document Submission
  • Press Release
  • Setting up Blog
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD

SMM Social Media Marketing

  • What is social media marketing?
  • How is it important in business?
  • How can social media be integrated with the website?
  • Case studies on various social media platforms
  • Setting up a vision, mission & goals for social media optimization

Social Media Marketing

Facebook

  1. Campaign Development
  2. Audience Insights
  3. Ads Manager & Ad Auctions
  4. Facebook Canvas

Twitter

  1. Setup & Customization
  2. Ads Manager & Ad Formats
  3. Campaign Development
  4. Ad Auctions & Campaign
  5. Optimization & Analysis

LinkedIn

  1. Setup & Customization
  2. Page, Affiliate & Showcase
  3. Campaign Development
  4. Content Ads, Sponsored In Mail’s
  5. Targeting & Analysis

Instagram

  1. Platform Principles
  2. Instagram posts & Ad Formats
  3. Campaign Objectives & Ad Buying
  4. Analysis

YouTube

  1. Creation of user profile
  2. Creation of company profile
  3. Integration of social buttons
  4. How to post videos
  5. How to give keywords for video to appear top
  6. in search results
  7. Video advertising

Socialbook Marking

What is socialbook marking?

Role in search engine optimization?

SEM Search Engine Marketing

  • Search Engine Advertisement,
  • PPC and Display Advertisement
  • Strengths of Pay-Per-Click
  • keyword Research
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws and Guidelines
  • Display Advertising
  • Mapping Marketing Objectives to Display Targeting Methods
  • Display Ad Formats & Tools
  • Additional Advanced Targeting Options on Display
  • Remarketing & Four Types of Remarketing
  • Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)
  • Reports & Optimizing Display Campaigns
  • Mapping Display Targeting Methods to Marketing Objectives
  • Advanced Targeting Methods
  • Google AdWords
  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • AdWords Dash Board
  • Billing in AdWords
  • Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
  • AdWords Terminologies
  • Account UI and Navigation
  • Google Analytics
  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up analytics account
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to integrate AdWords and Analytics account
  • Measuring performance of marketing campaigns via Google Analytics
  • What is link tagging
  • How to view customized reports
  • Monitoring track sources
  • Monitoring track behavior
  • Taking corrective actions if required

Search Engine Advertisement, PPC and Display Advertisement

  • Strengths of Pay-Per-Click
  • keyword Research
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws and Guidelines
  • Display Advertising
  • Mapping Marketing Objectives to Display Targeting Methods
  • Display Ad Formats & Tools
  • Additional Advanced Targeting Options on Display
  • Remarketing & Four Types of Remarketing
  • Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)
  • Reports & Optimizing Display Campaigns
  • Mapping Display Targeting Methods to Marketing Objectives
  • Advanced Targeting Methods

Google Ads

  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • AdWords Dash Board
  • Billing in AdWords
  • Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
  • AdWords Terminologies
  • Account UI and Navigation

Google Analytics

  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up analytics account
  • Understanding bounce & bounce rate
  • Deference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to integrate AdWords and Analytics account
  • Measuring performance of marketing campaigns via Google Analytics
  • What is link tagging
  • How to view customized reports
  • Monitoring track sources
  • Monitoring track behavior
  • Taking corrective actions if required

Email Marketing

  • Campaign Process
  • Email Design
  • User Behavior
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Measurement
  • Key Terms and Metrics
  • Split Testing

Affiliate Marketing

  • What is affiliate marketing?
  • Affiliate marketing history
  • How is it important in digital Marketing?
  • Changes in affiliate marketing industry over the year
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Affiliate Marketing tools
  • How Affiliate Marketing Websites

Lead Management

  • Setting up a lead management system
  • What are Landing Pages?
  • Conversion Rate Optimization
  • What is Lead Generation?
  • Growth Hacking
  • Nurturing the leads Growth

Online Reputation Management

  • What is online reputation management?
  • Why online reputation management is need of hour?
  • Understanding ORM scenario
  • Tools Used in ORM
  • How to deal with criticism online
  • How can you manage backlash, issues or complaints online?
  • How can you build positive perceptions for your brand on digital?
  • Best examples of online reputation management

Influence Marketing

  • What is Influence marketing?
  • How it is important in digital Marketing?
  • Examples of Influence Marketing

Live Project

  • Apply all the learning’s of the course on one of the assigned
  • Websites and create a future Actionable Plan

Duration & Timings :

Duration – 40 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced. 

Weekend Session – Sat & Sun 9:30 AM to 12:30 PM (EST) – 5 Weeks. November 2, 2019.

Weekday Session – Mon – Thu  8:30 PM to 10:30 PM (EST) – 5 Weeks. November 25, 2019.

Duration & Timings :

Duration – 40 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekend Session – Sat & Sun 7:00 PM – 10:00 PM (IST) – 7 Weeks. November 2, 2019.    

Weekday Session – Tue – Fri  6:00 AM – 8:00 AM (IST) – 5 Weeks. November 26, 2019.                

 Inquiry Now         Discount Offer 

USA: +1 734 418 2465 | India: +91 40 4018 1306

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