Description

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What is Digital Marketing ?

Digital marketing is the marketing and advertising of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, social media, affiliate marketing, email marketing, video advertising and any other digital medium.

The following topics will be covered in our Digital Marketing Training.

SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Ads, Google Analytics, Email Marketing, Content Marketing, Affiliate Marketing, Lead Management, Online Reputation Management and Influence Marketing.

Who can attend this course :

Business Owners
Product Managers
Business Development Managers
Marketing Managers and Team
Sales Managers and Team
Digital Marketing Enthusiasts
Freelancers
Students

Digital Marketing – Introduction

What is Digital Marketing
Why Digital Marketing is Important
Traditional Vs Digital Marketing
Advantages of Digital Marketing

Search Engine

What is Search Engine
What is Search Query
Types of Search Queries
Functions of Search Engine

Domain

What is Domain Name
Domain Extensions
How to find a Domain
Registering a Domain

Hosting a Website

Selecting Hosting Plan
Selecting Theme
Installing Software
Go Live

Keyword Research

What is a Keyword
Types of Keywords
Why Keyword research is Important
Keyword Research Techniques
Keyword Research Tools
Mapping keyword to your Website
Competition Analysis

Website Design

Searching for Domain
Domain Registration
Web Hosting Types
Web Hosting Plans
Installing WordPress
Installing Plugins
Creating Web Pages
User Levels
Creating Users
Website Go Live

SEO - On Page Techniques

What is SEO?
What are Search Engines?
How Search Engines Work?
Search Results and Positioning
Benefits of Search Position
Stakeholders in Search

Mechanics of search

Tags
Title
Meta
H Tags
URL
Alt

Crawling:

XML & HTML Sitemaps,
txt
Anchor Text,
Internal Linking

SEO Webmaster Tools
Google Console
Ranking

SEO - Off Page Techniques

What is Off Page Optimization?
What is Domain Authority?
What is Page Authority?
Importance of Domain and Page Authority
Difference between on Page and Off Page
Major Optimization Techniques:
Importance of Back links and Citations in SEO
Link Building Techniques
Directory Submission
Classified Posting
Social Bookmarking
E- Mail Marketing
Search Engine Marketing
Image Submission
Video Submission
Document Submission
Press Release
Setting up Blog
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD

SMM Social Media Marketing

What is social media marketing?
How is it important in business?
How can social media be integrated with the website?
Case studies on various social media platforms
Setting up a vision, mission & goals for social media optimization

Social Media Marketing

Facebook

Campaign Development
Audience Insights
Ads Manager & Ad Auctions
Facebook Canvas

Twitter

Setup & Customization
Ads Manager & Ad Formats
Campaign Development
Ad Auctions & Campaign
Optimization & Analysis

LinkedIn

Setup & Customization
Page, Affiliate & Showcase
Campaign Development
Content Ads, Sponsored In Mail’s
Targeting & Analysis

Instagram

Platform Principles
Instagram posts & Ad Formats
Campaign Objectives & Ad Buying
Analysis

YouTube

Creation of user profile
Creation of company profile
Integration of social buttons
How to post videos
How to give keywords for video to appear top
in search results
Video advertising

Socialbook Marking

What is socialbook marking?

Role in search engine optimization?

SEM Search Engine Marketing

- Search Engine Advertisement,
- PPC and Display Advertisement
- Strengths of Pay-Per-Click
- keyword Research
- Research Tools
- Search Campaign Process
- Keyword Selection
- Ad Copy
- Landing Pages
- Targeting
- Budgets
- Scheduling
- Display Networks
- Campaign Management
- Conversion Tracking
- Conversion Metrics: CPA, CTR
- Bidding
- Analytics
- Laws and Guidelines
- Display Advertising
- Mapping Marketing Objectives to Display Targeting Methods
- Display Ad Formats & Tools
- Additional Advanced Targeting Options on Display
- Remarketing & Four Types of Remarketing
- Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)
- Reports & Optimizing Display Campaigns
- Mapping Display Targeting Methods to Marketing Objectives
- Advanced Targeting Methods
- Google AdWords
- AdWords Account Setup
- Creating AdWords Account
- AdWords Interface Tour
- AdWords Dash Board
- Billing in AdWords
- Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
- AdWords Terminologies
- Account UI and Navigation
- Google Analytics
- Introduction to Google Analytics
- How Google Analytics works
- Understanding Google Analytics account structure
- Understanding Google Analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google Analytics
- Starting with Google Analytics
- How to set up analytics account
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to integrate AdWords and Analytics account
- Measuring performance of marketing campaigns via Google Analytics
- What is link tagging