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What is Digital Marketing ?

Digital marketing is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, Mobile App and their websites to connect with their current and prospective customers.

What Exactly is Digital Marketing ?

To Brand your website through online Using – digital advertising, email marketing, online brochures, and beyond – there’s a huge spectrum of tactics and assets that fall under digital marketing. For the best digital marketers LEARNTEK provides the following concepts to reach your Goals.

The following topics will be covered in our Digital Marketing Training.

SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Adwords, Google Analytics, Email Marketing, Affiliate Marketing, Lead Management, Online Reputation Management and Influence Marketing.

Digital Marketing – Introduction

What is Digital Marketing

Why Digital Marketing

Traditional Vs Digital

Advantages of Digital Marketing

Keyword Research

What is a Keyword

Types of Keywords

Why Keyword research is Important

Keyword Research Techniques

Keyword Research Tools

Mapping keyword to your Website

Competition Analysis

Search Engine Optimization-On Page Techniques

What is SEO?

What are search engines?

How search engines work?

Search results and positioning

Benefits of search position

Stakeholders in search

Mechanics of search

Meta Tags/Title/Image/H1/URL/Alt

Crawling: XML & HTML Sitemaps, Robots.txt Anchor Text, Internal Linking

SEO Webmaster tools


Search Engine Optimization-Off Page Techniques

What is Off Page Optimization?

  1. What is Domain Authority?
  2. How to increase Domain Authority?
  3. Importance of domain and page authority

Difference between on page and Off Page

Major Optimization Techniques:

Importance of Back links and Citations in SEO

Link Building Techniques

Directory Submission

Classified Posting

Social Bookmarking

E- Mail Marketing

Search Engine Marketing

Image Submission

Video Submission

Document Submission

Press Release

Setting Up blog

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda, Penguin and EMD Update

How to recover your site from Panda, Penguin and EMD

Social Media Marketing (SMM)

What is social media marketing?

How is it important in business?

How can social media be integrated with the website?

Case studies on various social media platforms

Setting up a vision, mission & goals for social media optimization

The following different Social Media Marketing concepts:

Campaign Development
Audience Insights
Ads Manager & Ad Auctions
Facebook Canvas
Setup & Customization
Ads Manager & Ad Formats
Campaign Development
Ad Auctions & Campaign
Optimization & Analysis
Setup & Customization
Page, Affiliate & Showcase
Campaign Development
Content Ads, Sponsored InMail’s
Targeting & Analysis
Platform Principles
Instagram posts & Ad Formats
Campaign Objectives & Ad Buying
Platform Principles
3V Advertising, SnapAds, Geofilters
Campaign Objectives & Ad Buying
YouTube Marketing
Creation of user profile
Creation of company profile
Integration of social buttons
How to post videos
How to give keywords for video to appear top
in search results
Video advertising
Socialbook Marking
What is socialbook marking?
Role in search engine optimization?

Search Engine Marketing (SEM) – Search Engine Advertisement, PPC and Display Advertisement

Strengths of Pay-Per-Click

keyword Research

Research Tools

Search Campaign Process

Keyword Selection

Ad Copy

Landing Pages




Display Networks

Campaign Management

Conversion Tracking

Conversion Metrics: CPA, CTR



Laws and Guidelines

Display Advertising

Mapping Marketing Objectives to Display Targeting Methods

Display Ad Formats & Tools

Additional Advanced Targeting Options on Display

Remarketing & Four Types of Remarketing

Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)

Reports & Optimizing Display Campaigns

Mapping Display Targeting Methods to Marketing Objectives

Advanced Targeting Methods

Google AdWords

Adwords Account Setup

Creating Adwords Account

Adwords Interface Tour

Adwords Dash Board

Billing in Adwords

Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats

AdWords Terminologies

Account UI and Navigation

Google Analytics

Introduction to Google Analytics

How Google Analytics works

Understanding Google Analytics account structure

Understanding Google Analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google Analytics

Starting with Google Analytics

How to set up analytics account

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to integrate AdWords and Analytics account

Measuring performance of marketing campaigns via Google Analytics

What is link tagging

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required

Email Marketing

Campaign Process

Email Design

User Behavior

User Characteristics

Email Copy

Email Structure

Email Delivery

Email Systems



Key Terms and Metrics

Split Testing

Affiliate Marketing

What is affiliate marketing?

Affiliate marketing history

How is it important in digital Marketing?

Changes in affiliate marketing industry over the year

Purpose/Where and why is Affiliate Marketing used

Resources required to get started with Affiliate Marketing

Overall Affiliate Marketing Budget and strategy planning

Facts and Current industry numbers for Affiliate Marketing industry

Affiliate Marketing tools

How Affiliate Marketing Websites

Lead Management

Setting up a lead management system

What are Landing Pages?

Conversion Rate Optimization

What is Lead Generation?

Growth Hacking

Nurturing the leads Growth

Online Reputation Management

What is online reputation management?

Why online reputation management is need of hour?

Understanding ORM scenario

Tools Used in ORM

How to deal with criticism online

How can you manage backlash, issues or complaints online?

How can you build positive perceptions for your brand on digital?

Best examples of online reputation management

Influence Marketing

What is Influence marketing?

How it is important in digital Marketing?

Examples of Influence Marketing

Live Project

Apply all the learning’s of the course on one of the assigned

Websites and create a future Actionable Plan

Who can attend this course :

  • Business Owners
    Produsct Managers
    Business Development Managers
    Marketing Mangers and Team
    Sales Managers and Team
    Digital Marketing Enthusiasts

Duration & Timings :

Duration – 40 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekday Session – Mon – Thu  8:30 PM to 10:30 PM (EST) – 4 Weeks. February 11, 2019.

Weekend Session – Sat & Sun 9:30 AM to 12:30 PM (EST) – 5 Weeks. March 2, 2019.


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