What is Digital Marketing ?
Digital marketing is an umbrella term for all your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, Mobile App and their websites to connect with their current and prospective customers.
What Exactly is Digital Marketing ?
To Brand your website through online Using – digital advertising, email marketing, online brochures, and beyond – there’s a huge spectrum of tactics and assets that fall under digital marketing. For the best digital marketers LEARNTEK provides the following concepts to reach your Goals.
The following topics will be covered in our Digital Marketing Training.
SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Google Adwords, Google Analytics, Email Marketing, Affiliate Marketing, Lead Management, Online Reputation Management and Influence Marketing.
Digital Marketing – Introduction
What is Digital Marketing
Why Digital Marketing
Traditional Vs Digital
Advantages of Digital Marketing
What is a Keyword
Types of Keywords
Why Keyword research is Important
Keyword Research Techniques
Keyword Research Tools
Mapping keyword to your Website
Search Engine Optimization-On Page Techniques
What is SEO?
What are search engines?
How search engines work?
Search results and positioning
Benefits of search position
Stakeholders in search
Mechanics of search
Crawling: XML & HTML Sitemaps, Robots.txt Anchor Text, Internal Linking
SEO Webmaster tools
Search Engine Optimization-Off Page Techniques
What is Off Page Optimization?
- What is Domain Authority?
- How to increase Domain Authority?
- Importance of domain and page authority
Difference between on page and Off Page
Major Optimization Techniques:
Importance of Back links and Citations in SEO
Link Building Techniques
E- Mail Marketing
Search Engine Marketing
Setting Up blog
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
Social Media Marketing (SMM)
What is social media marketing?
How is it important in business?
How can social media be integrated with the website?
Case studies on various social media platforms
Setting up a vision, mission & goals for social media optimization
The following different Social Media Marketing concepts:
Ads Manager & Ad Auctions
Setup & Customization
Ads Manager & Ad Formats
Ad Auctions & Campaign
Optimization & Analysis
Setup & Customization
Page, Affiliate & Showcase
Content Ads, Sponsored InMail’s
Targeting & Analysis
Instagram posts & Ad Formats
Campaign Objectives & Ad Buying
3V Advertising, SnapAds, Geofilters
Campaign Objectives & Ad Buying
Creation of user profile
Creation of company profile
Integration of social buttons
How to post videos
How to give keywords for video to appear top
in search results
What is socialbook marking?
Role in search engine optimization?
Search Engine Marketing (SEM) – Search Engine Advertisement, PPC and Display Advertisement
Strengths of Pay-Per-Click
Search Campaign Process
Conversion Metrics: CPA, CTR
Laws and Guidelines
Mapping Marketing Objectives to Display Targeting Methods
Display Ad Formats & Tools
Additional Advanced Targeting Options on Display
Remarketing & Four Types of Remarketing
Four Major Ways to Remarket (Custom, Dynamic, Customer Match, RLSA)
Reports & Optimizing Display Campaigns
Mapping Display Targeting Methods to Marketing Objectives
Advanced Targeting Methods
Adwords Account Setup
Creating Adwords Account
Adwords Interface Tour
Adwords Dash Board
Billing in Adwords
Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
Account UI and Navigation
Introduction to Google Analytics
How Google Analytics works
Understanding Google Analytics account structure
Understanding Google Analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google Analytics
Starting with Google Analytics
How to set up analytics account
Understanding bounce & bounce rate
Diﬀerence between exit rate & bounce rate
How to reduce bounce rate
How to integrate AdWords and Analytics account
Measuring performance of marketing campaigns via Google Analytics
What is link tagging
How to view customized reports
Monitoring traﬃc sources
Monitoring traﬃc behavior
Taking corrective actions if required
Key Terms and Metrics
What is aﬃliate marketing?
Aﬃliate marketing history
How is it important in digital Marketing?
Changes in aﬃliate marketing industry over the year
Purpose/Where and why is Affiliate Marketing used
Resources required to get started with Affiliate Marketing
Overall Affiliate Marketing Budget and strategy planning
Facts and Current industry numbers for Affiliate Marketing industry
Affiliate Marketing tools
How Affiliate Marketing Websites
Setting up a lead management system
What are Landing Pages?
Conversion Rate Optimization
What is Lead Generation?
Nurturing the leads Growth
Online Reputation Management
What is online reputation management?
Why online reputation management is need of hour?
Understanding ORM scenario
Tools Used in ORM
How to deal with criticism online
How can you manage backlash, issues or complaints online?
How can you build positive perceptions for your brand on digital?
Best examples of online reputation management
What is Influence marketing?
How it is important in digital Marketing?
Examples of Influence Marketing
Apply all the learning’s of the course on one of the assigned
Websites and create a future Actionable Plan
Who can attend this course :
- Business Owners
Business Development Managers
Marketing Mangers and Team
Sales Managers and Team
Digital Marketing Enthusiasts
Duration & Timings :
Duration – 40 Hours.
Training Type: Online Live Interactive Session.
Weekday Session – Mon – Thu 8:30 PM to 10:30 PM (EST) – 4 Weeks. February 11, 2019.
Weekend Session – Sat & Sun 9:30 AM to 12:30 PM (EST) – 5 Weeks. March 2, 2019.