SEM

$300.00 $180.00

Description

SEARCH ENGINE MARKETING

Paid Search

What is SEM/PPC

Paid Search Advertising

Difference Between PPC AND SEO

Position

Traffic Potential

Associated Costs

Website Involvement

Benefits of Paid Search

Increased Visibility

Instant Results

Sales

Search Purchase Paths

Search Drives offline sales

The Auction

Ad Rank

Costs

Impression Share

6 Pillars of Adwords

Relevancy
Keyword Checklist

Relevant
Specific Keywords
Variations
Negative Keywords
Optimised for performance
Keyword Match Types
Broad Match
Phrase Match
Exact Match
Negative Keywords
Keyword Tool

Account Structure

Campaign
Account Structure Example

Ad copy

Pricing
offers
Holiday Greetings
Fresh Sales
Local Messages

Website

Website Checklist

Optimisation

Landing Page for PPC

What is Landing Page?

Optimize your landing pages
How to Increase conversion rates
Increase ROI
Customer Support
Account access
Notification settings
Preferences

Adwords Performance

Undersatnding Performance

Ad Extensions

How to create ad ?

Local Extensions

Click to call

Sitelinks

Social Extensions

Click to Download

Where’s My Ad?

Tools and Analysis

Change history

Conversion

AdWords Analytics

Website Optimizer

Placement Tool

Contextual Targeting Tool

Ad preview and diagnosis

Assistance in Google AdWords certification

Duration & Timings :

Duration – 30 Hours.

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekend  Session –  Sat – Sun  9:30 AM – 12:30 PM EST– 5 Weeks. June 2, 2018.

Weekday  Session –  Mon – Thu 8:30 PM – 10:30 PM EST– 4 Weeks. June 18, 2018.

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