What is CRM ?
CRM – Customer relationship management is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A Customer relationship management system helps companies stay connected to customers, streamline processes, and improve profitability.
Customer Relationship Management
Introduction – Customer Relationship Management theory
The Importance of Customer Relationship
Data transformation into knowledge
Technology considerations, approaches and challenges
Marketing communication and automation
Strategies for customer retention
Privacy and ethical considerations