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Product Description

SEARCH ENGINE MARKETING

Paid Search

What is SEM/PPC

  • Paid Search Advertising
  • Difference Between PPC AND SEO
  • Position
  • Traffic Potential
  • Associated Costs
  • Website Involvement
  • Benefits of Paid Search
  • Increased Visibility
  • Instant Results
  • Sales
  • Search Purchase Paths
  • Search Drives offline sales

The Auction

Ad Rank

Costs

Impression Share

Set up PPC Campaign

Set-up PPC Campaign

Google Adwords Account Structure

What is “Click-through-Rates” (CTRs)

What is Impression?

What is click

What is Avg. CPC

What is Cost

Location, product, Site links, Call, Social, Mobile App

Advanced Settings

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Demographic

Social settings

Automatic campaign optimization (Display Network only)

Ad groups

Settings

Dimensions

Keyword types

Broad match

Broad match modifier

Phrase match

Exact match

Negative match

Create Ad Group

Text ad creation

Image ad creation

Display ad builder

WAP mobile ad

Creation Tile,decription1,2, Destination URL

Successful ad creation

Eligible, approved, disapproved, suspended

Tools and Analysis

Change history

Conversion

Google Analytics

AdWords Analytics

Website Optimizer

Keyword Tool

Placement Tool

Contextual Targeting Tool

Ad preview and diagnosis

Bids Management in PPC

What is bidding?

What is Quality Score?

How Quality Score Effect on Bids?

How to Increase Position on Search?

Bid for Ad position

Define Bid for Each Keywords and Bid Management

User Define bids and Google Automatic Bids

Importance of bidding techniques

Bidding strategy

Billing Settings

Billing Profiles

Landing Page for PPC

What is Landing Page?

Optimize your landing pages

How to Increase conversion rates

Increase ROI

Customer Support

Account access

Notification settings

Preferences

Landing Page for PPC

What is Landing Page?

Optimize your landing pages

How to Increase conversion rates

Increase ROI

Customer Support

Account access

Notification settings

Preferences

Other SEM Models

Yahoo + Bing + MSN= adcenter

Facebook Campaign Creation

Linked in Camping Creation

AdWords to AdSense

AdSense account creation

AdSense ads creation

AdSense code implementation

Google AdWords & AdCenter vouchers

How to use google AdWords vouchers

How to making google AdWords vouchers

Creation adCenter vouchers

Basics of Google Analytics

Realtime reporting

Audience Reports

Demographic Reports

Traffic Sources

Assistance in Google AdWords certification

Duration & Timings :

Duration – 30 Hours.

Course Fee : $300    Enroll  

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekday Session – Mon – Thu 8:30 PM to 10:30 PM (EST) – 4 Weeks. October 9, 2017.

About Learntek

Learntek is global online training provider on Big Data, Hadoop, Data Analytics and other IT and Management courses. We are dedicated to designing, developing and implementing training programs for students, corporate employees and business professional.

Our job is to make sure your training and learning experience is everything it should be – exciting, enjoyable, stimulating and successful.
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