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Digital Marketing Training

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Product Description

Digital Marketing Training – Introduction

Digital Marketing Training :Planning Digital Marketing Campaigns, Website Planning

And Development, Essentials of a website

Search Engine Optimization

SEO Strategy

Keyword Research

Tools to find keywords (paid & free)

Planning SEO of a website

Setting-up SEO process

Content Marketing

On page & Off-page optimization

SEO Webmaster Tool

Mobile SEO

Google Analytics

Fundamentals of Google analytics

Monitoring bounce rate

Tracking conversions

Monitoring traffic sources

Monitoring visitors behavior

Measuring and monitoring metrics

Setting up Dashboards

Search Engine Marketing(SEM)


Online advertising & Ad Networks

Creation of Search Campaigns

Writing Compelling Ad Copies

Creation of Effective Campaigns and Ad groups

Digital Display Campaigning

Tracking & measuring ROI of online advertising

Optimizing Ad Performance

Strategy of allocate funds to various online advertising platforms

Strategy of Social Media Marketing

Defining the communication strategy

Setting up brand presence

Social Listening

Engaging with followers

Engagement on Facebook/ Twitter/ LinkedIn/ Google+

Understanding Social Media ROI

Framework of Email Marketing & Going mobile

Essentials of Writing a good email

Segmentation of subscribers

Scheduling sending frequency


Email Service Provider

Split testing and A/B testing of campaign

Monitoring Email Campaign

Post Campaign Strategies

Going mobile & Competitor

Benchmarking, Affiliate/Ecommerce Marketing”

Lead Management

Setting up a lead management system

What are Landing Pages?

Conversion Rate Optimization

What is Lead Generation?

Growth Hacking

Nurturing the leads Growth

Live Project

Apply all the learning’s of the course on one of the assigned

Websites and create a future Actionable Plan

Duration & Timings :

Duration – 40 Hours.

Course Fee : $500    Discount Offer  

Training Type: Online Live Interactive Session.

Faculty: Experienced.

Weekday  Session –  Mon – Thu 8:30 PM – 10:30 PM EST– 4 Weeks. March 26, 2018.

Weekend  Session –  Sat – Sun  9:30 AM – 12:30 PM EST– 5 Weeks. April 9, 2018.


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About Learntek

Learntek is global online training provider on Big Data, Hadoop, Data Analytics and other IT and Management courses. We are dedicated to designing, developing and implementing training programs for students, corporate employees and business professional.

Our job is to make sure your training and learning experience is everything it should be – exciting, enjoyable, stimulating and successful.
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